:35 Second Reads by Swirl Studios
Video Content is exploding.
Now brands can connect with as many viewers as cable and networks do - all accessible by mobile devices. There are 800 Million users, up from 700 million since IGTV launched in June.
IGTV presents a unique opportunity to engage with audiences on a deep level. IG (Instagram) TV is a newish feature of the popular app where users can post videos from :15 seconds to 60 minutes in length.
Brands such: Netflix, Bacardi, Warby Parker, Lyft and Reebok have already impressed their followers and established leadership positions on IGTV by producing original content in the few months it has been around.
Why Should Your Brand Should Be on IGTV?
Programming on Instagram leans towards lifestyle - and unlike broadcast tv or traditional ads, the boundaries are limitless.
Viewership analytics are available in real time, making it easy to measure engagement without lengthy reports.
The celebrities on Instagram - Influencers - those who have amassed more than 25K followers already - can help your brand get even more eyes just by posting on their IGTV.
Episodic is Trending
Meredith is developing 10 original shows for IGTV.