SO MANY SCREENS, SO LITTLE TIME.
Video can be a confusing landscape. Traditional broadcast television is losing eyeballs as consumers opt for smaller screens, shorter shows and platforms many of have never heard of before.
With streaming services like YouTube TV, IGTV and Facebook Watch, people can find programming on their phones, computers and ipads. And coming this fall, Disney + will further the trend with their own on-demand service, a good bet to rival the others with their premium content.
Viewership is down up to 60% on major networks in prime time. Even large scale live events, like Superbowl 2019 lost viewers.
By 2021, it is expected that more than 81 million will cut their cable television…or simply never sign up at all. Thanks to Netflix, Amazon Prime and Hulu, live TV has become more of a “bespoke” experience: Customers want to curate their viewing experience and have control over it. Power to the people!
WATCH AT HOME, ON THE SUBWAY, IN THE CAR, SUN TANNING, ON THE SKI LIFT,
With video content available on Instagram, Facebook, OTT channels and basically everywhere, viewers program to their patterns and habits. It's almost become a sport to find the best premium content. "Have you seen the video about the....?”
This is something evolving brands and can monopolize on and implement now with relatively small time and financial investment. Making your own quality content has never been easier. Short form, shareable content that earns eyeballs also builds trust with consumers.
No more programming marketing in :30 blocks between acts that costs millions on network television. Fortune 500 companies and boutique startups all have the same access on social and digital channels.
SEE IT ON TV!
While new consumers of streaming content are growing rapidly and the rate of adoption can seem stunning, the good ol' big screen has still found a way to stay relevant. After all, it has evolved from black and white, to remote control to cable.
So whose got odds the OG TV will be here in another 20 years? Netflix reported that 70% of its viewing happens on TV sets and YouTube’s content for TV sets has doubled year-over-year. And OTT is making a huge play.
The bottom line - consumers are eating up video content and want access to it anytime on any screen. Original content is King AND Queen of the prom right now.
It's possible to impact audiences with short and long form content. You can’t go wrong with video storytelling. Make an impact. Leave an impression. Grow your audiences. Distribution has NEVER been easier.